This orange coloured beverage is rich in vitamin C and contains carotenoids, naturally present in the fruits and vegetables mentioned above.
Vitamin C contributes to the protection of cells from oxidative stress. The carotenoids that can be found in JVi are lycopene and beta-carotene, they are delivered by tomato juice and carrot juice concentrate. Carotenoids are natural pigments, responsible for the bright colours of some fruits and vegetables such as carrots and tomatoes.
The imperial fruits have been used for centuries in South American and Asian cultures and traditionally consumed as part of a healthy diet. These fruits are especially known for their vitamin and mineral content, especially vitamin C.
Imperial is a term Nu Skin uses to categorise the special exotic fruits: wolfberry, sea buckthorn and acerola, known for their high levels of vitamin C, which contributes to the protection of cells from oxidative stress.
• Acerola is a sweet and sour fruit native to the West Indies and believed to originate from the Yucatan. The ripe orange to deep red fruits are cherry shaped and were used for centuries in these cultures.
• Wolfberry is an orange-red ellipsoid berry and is a traditionally used fruit in Asia and South East Europe. The berries are a very popular ingredient in Chinese cuisine.
• Sea buckthorn is a nutritious orange berry used in traditional Tibetan and Mongolian cultures since ancienttimes. The female plants produce soft, juicy and rich in oil berry-like fruit.
The skin is an essential organ for all living beings. It weighs 7% to 20% of the total body weight. Without the presence of a skin, life would be impossible. The skin plays an important role in the protection of our body. There are several aspects to this protection: protection against UV radiation, internal and external aggressors As the skin is very important in the defence of our body, it is important that we take good care of it. The vitamin C present in JVi contributes to normal collagen formation for the normal function of skin. Collagen is a protein that makes up approximately 30% of our body. It is part of the connective tissue that helps give the skin its firmness, suppleness and elasticity.